Monday, December 28, 2020

Talking #BrownTV featured in Latinx Spaces -- Interview with William Nericcio on the Making of the Book Co-Authored with Frederick Luis Aldama

Saturday, December 12, 2020

99¢ Shipping on the Follow-up Book to #Textmex! Talking #BrownTV, Co-Authored by Frederick Luis Aldama and William Nericcio

Sunday, November 22, 2020

New Rita Hayworth #Mextasy Poster


Own your own limited-edition, 11x17inch poster printed on archival paper stock, by ordering it here: Let me know via email, to, after purchase, whether you want it signed and numbered! There will only be 50 prints of this limited edition #mextasy poster.

Wednesday, August 26, 2020

What is pure #Mextasy?! Hearing Ruben Salazar Talk About the Chicanos of the Southwest -- We'll Never Melt Away ...

Saturday, June 13, 2020

Shhh! Keep it Under Your Hat ... #BrownTV ...

Friday, June 12, 2020

Aunt Jemima Replaced! {via the Onion and Lalo Alcaraz!) ... #mextasy #stereotypes #textmex

Ese Lalo!

Wednesday, May 20, 2020

Sunday, April 26, 2020

Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America by William A. Nericcio | Best Deal on the Internets!

Special Dealio #Mextasy Cost to You!?
$22.00 USD + $1 shipping!
updated 5/4//22; posted 4/17/19

Click to enlarge | More images below




A rogues' gallery of Mexican bandits, bombshells, lotharios, and thieves saturates American popular culture. Remember Speedy Gonzalez? "Mexican Spitfire" Lupe VĂ©lez? The Frito Bandito? Familiar and reassuring—at least to Anglos—these Mexican stereotypes are not a people but a text, a carefully woven, articulated, and consumer-ready commodity. In this original, provocative, and highly entertaining book, William Anthony Nericcio deconstructs Tex[t]-Mexicans in films, television, advertising, comic books, toys, literature, and even critical theory, revealing them to be less flesh-and-blood than "seductive hallucinations," less reality than consumer products, a kind of "digital crack."
Nericcio engages in close readings of rogue/icons Rita Hayworth, Speedy Gonzalez, Lupe VĂ©lez, and Frida Kahlo, as well as Orson Welles' film Touch of Evil and the comic artistry of Gilbert Hernandez. He playfully yet devastatingly discloses how American cultural creators have invented and used these and other Tex[t]-Mexicans since the Mexican Revolution of 1910, thereby exposing the stereotypes, agendas, phobias, and intellectual deceits that drive American popular culture. This sophisticated, innovative history of celebrity Latina/o mannequins in the American marketplace takes a quantum leap toward a constructive and deconstructive next-generation figuration/adoration of Latinos in America.
What do you get for your hard-earned twenty+ bucks??? A new, hermetically-sealed (for your protection!) copy of William Nericcio's 2007 ALA award-winning book, Tex{t}-Mex: Seductive Hallucinations of the "Mexican" in America.  And at ¡venta venta, venga venga! sale price as Jeff Bezos at Amazon is trying to charge $27.95 for this book! 

If you want me to "break the seal" and sign the book, just order here and then email me to and tell me how you want it inscribed!
Evil Jeff Bezos Price?    27.95 USD 
Special Dealio #Mextasy Cost to You!?
$22.00 USD + $1 shipping!
More images from the book!


Friday, April 3, 2020

Stop the Presses!

Sunday, January 19, 2020

Wednesday, January 8, 2020

You know you've made it as an author when you can snag your book at Target (along with the Tide and Hefty bags!) ...

Thursday, January 2, 2020

Flashback to 2011: Satire, Illustration, California, and the Tea Party @boomcalifornia